Signature Experiences in the Austrian Alps
Cultural and Iconic Events Around Julisam
Staying at Julisam means living in the heart of one of Europe’s most culturally vibrant regions. Within a short distance from the estate, internationally renowned festivals, historic sporting events and iconic cultural locations shape the rhythm of the year.
While millions of visitors travel to Austria to attend these events, guests of Julisam experience them differently.
Instead of crowded hotels and busy city centres, the day begins in the calm privacy of the mountains. A private driver brings you through the alpine landscape to Salzburg, Kitzbühel or Saalfelden, where some of Europe’s most celebrated cultural and sporting moments unfold.
Afterwards, the return to Julisam offers something rare — complete silence, space and privacy in your own private mountain estate.
These carefully curated experiences transform a stay at Julisam into something far beyond a traditional alpine holiday.
Signature Experiences
Salzburg Festival & Salzburg Whitsun Festival
Few cultural events in the world possess the prestige and artistic significance of the Salzburg Festival.
Every summer, the historic city of Salzburg becomes the global centre of classical music, opera and theatre. The festival attracts the world’s most renowned orchestras, conductors, directors and performers, transforming Salzburg into a meeting place for international cultural life.
Guests of Julisam can experience this extraordinary atmosphere while enjoying the privacy of their own mountain retreat.
A private transfer brings you from the estate to Salzburg’s historic old town, where the festival venues are located within walking distance of each other. The baroque architecture of the city creates an unforgettable setting for performances in some of Europe’s most remarkable concert halls.
Festival highlights may include:
- Opera productions in the Großes Festspielhaus
- Concerts with leading orchestras in the Felsenreitschule
- Chamber music in historic venues across the old town
- Exclusive performances during the Salzburg Whitsun Festival
After the performance, the journey back to Julisam allows the evening to end in quiet reflection — far from the crowds yet still connected to the cultural heart of Europe.
The Sound of Music – A Private Exclusive Tour
Few films have shaped the global image of Salzburg as strongly as The Sound of Music. Even decades after its release, the story of the von Trapp family continues to attract visitors from around the world.
Guests of Julisam can discover the film’s most iconic locations on a private exclusive tour starting directly from the estate.
A dedicated driver guide accompanies the journey through the landscapes and historic locations that served as the backdrop for the film.
The route is flexible and can be adapted to the interests of the guests. Typical highlights of the experience include:
• The alpine landscape near Werfen, where the famous opening scene was filmed
• A visit to the Mirabell Gardens in the heart of Salzburg
• Schloss Leopoldskron, which served as the exterior of the von Trapp villa
• The famous Sound of Music gazebo in Hellbrunn
• The historic Trapp Villa in Salzburg
• The wedding church in Mondsee, where the film’s wedding scene takes place
Throughout the day, scenic stops allow guests to explore the landscapes of the Salzburger Land and enjoy photo opportunities along the route.
Optional additions can include:
• A private walking tour through Salzburg’s historic old town
• An aperitif at Schloss Leopoldskron
• A picnic in the alpine landscape along the Sound of Music hiking trail
• Extension of the tour with a visit to the Salzkammergut and the famous Hallstatt
The experience combines film history, alpine scenery and cultural heritage — all within a relaxed private journey that ends back at Julisam in the evening.
The Grossglockner Grand Tour
One of Europe’s great roads. The right car. An entire day ahead.
Some journeys are defined not by where they lead, but by the road itself. From Julisam, set out towards the Grossglockner High Alpine Road in an exceptional sports car, grand tourer or classic automobile.
Ahead lie 48 kilometres of high-alpine road and 36 bends, climbing through a landscape that changes with every turn.
This is not about speed. It is about the sound of the engine against the mountains. The precision of a beautifully engineered car through an Alpine curve. The cool air through an open window. And the moment you stop at the Edelweiss Spitze, 2,571 metres above sea level, with more than thirty three-thousand-metre peaks on the horizon.
Continue towards the Kaiser-Franz-Josefs-Höhe, where the Grossglockner — Austria’s highest mountain — becomes the backdrop to the journey.
For enthusiasts of historic automobiles, the experience carries another dimension. Motoring has been part of the Grossglockner story since the earliest days of the road. Driving it in a classic car is therefore more than an Alpine excursion.
For a few hours, you become part of that history.
Your road. Your rhythm.
Leave Julisam early, while the mountains are still quiet. Stop when the landscape asks you to. Take time over the places that matter and continue when you choose.
Whether you arrive with your own automobile or wish to explore possibilities for an exceptional sports car or classic vehicle, the experience can be individually curated around you, subject to the appropriate arrangements.
No hurry. No shared schedule.
Just an extraordinary automobile, one of Austria’s most remarkable roads and the freedom to experience both on your own terms.
And then, back to Julisam.
The experience does not end when the road descends.
Return to the privacy of Julisam. Leave the keys behind. Swim a few quiet lengths in the indoor pool. Let the warmth of the sauna replace the cool mountain air.
Perhaps dinner is already being prepared. Perhaps nothing has been planned at all. That is the privilege.
An extraordinary road outside.
Your private world waiting at the end of it.
The Grossglockner Grand Tour can be individually curated as part of your stay at Julisam.
The Hahnenkamm Race in Kitzbühel
Every January, the alpine town of Kitzbühel hosts one of the most famous ski races in the world: the legendary Hahnenkamm Race.
The race takes place on the Streif, widely considered the most challenging downhill ski course in alpine skiing. For athletes, winning the Hahnenkamm is one of the greatest achievements in the sport.
For spectators, the event combines world-class sport with a unique alpine atmosphere. The historic streets of Kitzbühel fill with visitors from around the world, while the slopes above the town become the stage for one of the most thrilling competitions in winter sports.
Guests of Julisam can experience the race without the usual logistical complexity.
A private transfer brings you comfortably to Kitzbühel, where you can witness:
- The legendary downhill race on the Streif
- Exclusive viewing areas along the course
- The vibrant atmosphere of Kitzbühel during race weekend
- Exclusive access to VIP areas
After a day of excitement and celebration, the return to Julisam offers the perfect contrast — the calm and privacy of your own alpine retreat.
Jazz Saalfelden
The Jazz Festival Saalfelden is one of Europe’s most important festivals for contemporary jazz and experimental music.
Every summer, internationally acclaimed musicians gather in the alpine region around Saalfelden and Leogang to perform across a variety of unique venues. Concerts take place in historic halls, small clubs and open-air stages surrounded by dramatic alpine scenery.
The festival is known for its artistic openness and its relaxed atmosphere, making it a favourite among music lovers from around the world.
Guests of Julisam can attend concerts at their own rhythm — whether for an evening performance or a full day of musical exploration.
An evening at the festival may include:
- Performances by leading international jazz artists
- Late-night sessions in intimate venues
- Open-air concerts framed by the surrounding mountains
Returning to Julisam afterwards allows the music to gently fade into the silence of the alpine night.
